当季鲜果,多买优惠 
汇果洲二维码

汇果洲之品牌故事

2015年3月8日

   世界农业发展历史经过了原始农业、传统农业、近代农业和现代农业四个时期。农业对整个世界经济起到了很大的影响然而,随着全球经济一体化,经济得到了飞跃发展,但城乡的差距化也越来越明显。  

      2007年,荔枝丰收。一个在城里毕业的小伙子,随其父母回乡办事。遇见一批农民在忙着采摘荔枝,他好奇地加入了大家的采摘队伍。艳阳高照、阳光炽热,很快,小伙子便汗流浃背,筋疲力尽,不得不在树下休息一会。这时他发现农民们早已浸泡在汗水之中,汗水沿着衣服成股往下流,他叫村民们休息片刻再继续采摘,可村民们说:“得赶快摘,要赶在收购商收购结束前挑到收购商手上,现在六、七月的天就像孩子的脸,说变就变。”无奈,小伙子继续帮忙。正当小伙子准备去帮忙的时候,一阵风袭来,天色突然暗了下来,有个村民大叫:“暴风雨要来临了,大家赶快把采摘好的果子挑回去。话音落下不久,便下起了倾盆大雨,小伙子和村民们只有冒着大雨整理采摘好的果子,然后挑回去。在回去的途中,山路滑溜,有一村民滑倒摔伤,果子散落一地,大伙只好在雨中重新整理果子。后来,小伙子自告奋勇去代替摔伤的村民挑果子,可在城里长大的他感觉这一扁担果子犹如万金压顶,无论他怎样努力都无法站起来。在村民们的帮助下,才站了起来。几百米的路,他走走停停,经过好长一段时间终于将果子挑到了收购商的面前。本以为大功告成了,没想到收购商却对大伙说:“不好意思,我们果子收够了,我们还要考虑一下明天后天是否收购,你们挑回去吧!”村民们苦苦哀求收购商,无论如何也不肯将果子挑回去。小伙不解:“挑回去就挑回去,他们不收,我们明天卖给别人也行啊。”村民们解释:“果子放到明天,不够新鲜,价格更低,收购行情天天变,他们不收,很难保证明天一定有其它老板来收购,今天一定要卖。”大伙在哀求,收购商却一直用各种借口拒收,经过一番协议,最终以当天的一半收购价把果子卖给了收购商。

  

  小伙子看忙碌了一天,太阳晒了、雨淋了、摔伤了、哀求了,才拿到一点点血汗钱,心里很不是滋味。突然,一个新想法冒出他脑海,他不仅要帮助农民把果子卖出更好的价格,而且要吸引更多的收购商过来抢购。

  说干就干,他利用互联网不断宣传推广,吸引了很多的收购商去到当地收购果子,极大地提高了当地农产品的收购价格。其中,由他自己服务的收购商,每年至少为当地农民直接送去三四百万的现金。这也为他自己的事业奠定了基础,经过几年的努力,他自己经营的企业已具一定的规模。

  没有最好,只有更好。小伙子觉得这样子做远远不够,他开始思考:为中国更多地方的农民服务的问题,把他们的劳动成果推向到全中国,甚至全世界。他开始做产地直批,把农民的果子拿到了各个城市批发市场卖。经过一段时间的经营,他发现单一的收购再批发的模式面临着受到其他收购商压价的困境。他明白这都是市场的盲目恶劣竞争的结果:多层次的销售是导致终端销售价格高而产地收购价格低的主要原因,一切都是无奈的,要想改变这种状态,就必须改变销售模式。

  几经努力学习和探索,小伙子发现产地直销可以减少多层次销售问题,而品牌直销可以让产品持之以恒在市场上流通。农产品必须要走产地直销和品牌直销这条路,建立品牌,把更多更好更新鲜的优质产品用最快捷的方式让更多的终端消费者享受到。于是小伙子开始了他的品牌建设,要做就做最好,他选择了各地的优质果子(带地理标志的农产品),通过他的品牌可以了解到、享受到全世界农民的劳动成果,于是他起了一个响当当的名字——汇果洲,意义在于:汇各地之优质,集各洲之果品,为各地农民提供产品快速销售的系统,为消费者提供新鲜、优质的农产品。 

  经过几年的经营,汇果洲渐渐发展起来。在各地与农民建立了合作机制,引导当地农民规范种植、管理,改变了农民盲目种、产量不稳定的状况,而且更注重果实的品质,汇果洲公司也因此赢得了众多优秀的口碑

  汇果洲仅带给大家最好的优质果品,而且还传播还各地特色文化汇果洲将会多元化发展,其目标是把中国农产品与特色文化带到全世界,把世界各地的中国人民带回家乡,促进当地经济发展,提高农民收入。

  汇果洲从未停步,精彩仍将继续,支持汇果洲,支持各地农副产品的发展。

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